Selecting Battery Portfolios: The Role of Degradation
Identifies the protection effect—a new mechanism through which hybrid battery portfolios create value.
Welcome! My name is Joonho (pronounced like Juneau, the capital of Alaska).
I am an Assistant Professor in the Operations and Decision Technologies department at Indiana University’s Kelley School of Business.
My research develops mathematical models at the intersection of operations, marketing, and engineering. I am particularly interested in sustainable operations, energy markets, battery energy storage systems, risk management, and data-driven decision making.
I received my Ph.D. from the Stephen M. Ross School of Business at the University of Michigan. I also hold an M.S. from KAIST and a B.S. from Seoul National University. Before academia, I co-founded and led ChamSonGil Cooperative, a social venture supporting blind massage therapists, and worked at SK Telecom as a marketing manager.
Selected as a finalist for the 2026 INFORMS Service Science Cluster Best Paper Competition.
Received my Ph.D. in Business Administration from the University of Michigan.
Joined Indiana University’s Kelley School of Business as an Assistant Professor.
Identifies the protection effect—a new mechanism through which hybrid battery portfolios create value.
Develops an optimal dynamic operating policy for batteries subject to usage-dependent capacity and efficiency degradation.
Studies how utilities should design residential battery programs by jointly accounting for household battery adoption, participation incentives, and utility battery operations.
Studies optimal data sharing and compensation when GenAI companies license content from—and subsequently compete with—content creators.
Finalist, 2026 INFORMS Service Science Cluster Best Paper Competition
Empirically studies the impact of label-free packaging—a sustainability initiative—on consumer demand.
Studies how a risk-averse multinational firm should combine operational and financial hedging under demand and exchange-rate uncertainty.
Management Science, 72(5), 3906–3924, 2026
Journal of Business Research, 167, 114079, 2023
IISE Transactions, 52(9), 998–1013, 2020
Recipient of the Gerald and Lillian Dykstra Fellowship for Teaching Excellence and the U-M Graduate Teacher Certificate.
2013–2015
Co-Founder & Project Leader
Built a social venture supporting blind massage therapists, developing new services and expanding the cooperative nationwide.
2015–2017
Marketing Manager
Managed operations across more than 40 retail stores in Seoul and developed tools for mobile-device inventory allocation.